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By | August 10, 2017

Benefits of Webinars over Traditional Seminars A web-based seminar, also known as a webinar, is a method for businesses to communicate a message to a big audience, without making guests spend time and money traveling to a brick-and-mortar location. Webinars may be used in plenty of different ways. From online conference, seminar and lecture hosting to sales and marketing presentations, businesses in each and every industry can benefit from this dynamic technique of communication. Webinars can be specifically used to: Invite business contacts – When a business is new to an industry, conducting a webinar is a good way to introduce the business and begin building a brand name. The audience will be able to put a face to a business name and interact with the speaker as well. This enhances credibility and starts a connection between presenters and participants.
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Showcase business as an industry-recognized – In a very competitive market, standing out is among rivals is crucial. Webinars enable a business to enhance their image as experts in their field and show they are the experts in industry-related issues.
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Promote a product, whether new or existing – Webinars are an excellent platform to sell and promote any product, from makeup to real estate and more. At the close of the seminar, the audience can be led to a purchase page or be given instructions on how to buy the product. Keep a close relationship with clients – Because webinars make business more personal, a brand can utilize this medium to interact with its present client base. Online meetings can be used for hosting client question and answer sessions, training sessions and updates on product releases. Reduce expenses – Through webinars, businesses can save thousands of dollars on seminar or conference-related expenses, such as travel costs, venue rentals, etc. Boost a business’ value – In the globalized economy these days, having a competitive edge over others in your industry can make all the difference. Video conferencing provides you a larger market reach and enables you to offer better support for remotely located employees, in time allowing you to take on and maintain top employees, which in turn permit you to serve your client base better and develop your business. Build a profit source – Businesses can earn incomes by hosting webinars. If a business is talking about a current industry-related topic, they can charge fees from attendees or even offer recorded downloads for a cost. Get sales leads – Hosting an online webinar is a wonderful opportunity for sales and marketing teams to gather leads. Upon sign-up, businesses can require attendees to register. The information to be gathered from the registration can then be submitted to the sales staff as warm leads to pursue.